Black Friday wasn’t born from shopping or sport — its roots lie in market crashes, city chaos, and a marketing rewrite that reshaped retail. Today, its meaning is shifting again as more people rethink consumption, wellbeing, and the value of a simpler life. Here's the story behind Black Friday, and why the cycling world is choosing a different pace.

Garmin power meter pedal stocks non existent — leaving riders searching for alternatives. Enter ROTOR: a brand known for precision, durability, and performance. Discover why crank-based power meters from ROTOR are the smart upgrade and explore our top picks now on offer.