Saint Piran and the prominent sports eyewear company 4KAAD are joining forces to supply our teams with race-winning eyewear for the season. This collaboration not only ensures our riders are equipped with top-tier glasses, but also marks the beginning of an exciting commercial partnership.

We are proud to announce that Saint Piran will become the number one retailer in the UK for 4KAAD sunglasses, offering an exclusive range for purchase on saintpiranservicecourse.com. This partnership allows us to provide fans and cycling enthusiasts with the same high-performance eyewear trusted by our team.

“We're always looking for innovation that will give us an advantage in cycling. Having high quality glasses is important, ensuring riders can make quick decisions on the bike, and 4KAAD offers us that exceptional clarity of vision. While aerodynamics and style are important, I'm particularly pleased that these glasses enhance our riders’ safety, adapting to the varying light conditions we have here in the UK. It's important to highlight products that not only give us a performance edge, but also offer great value. The prices 4KAAD bring to the market are impressive, which is a benefit of direct distribution. Our team is very enthusiastic about working directly with manufacturers." - Richard Pascoe, Team Owner

“We see the Saint Piran team as the ideal partner for our brand. It's more than just winning races and counting medals; our brand identity is built on a love of sport and cutting-edge innovation. This collaboration will be a groundbreaking sponsorship partnership, pushing the boundaries of creativity and driving 4KAAD distribution across the UK.“ Andreas Bennert, CEO 4KAAD Sports

Leading pro cycling group Saint Piran Pro Cycling and global sports equipment company 4KAAD Sports have joined forces in a move designed to take both brands to the heights of the sport.

Finnish company 4KAAD Sports, world leaders in ski wear, sports equipment and sunglasses have agreed a multi-year partnership with one of the leading UCI continental teams in the world, UK’s Saint Piran Pro Cycling. This brings together two of the most disruptive and innovative brands in their respective sectors, as they jointly set their sights on reaching the pinnacle of cycling over the next five years - on and off-road.

This alliance is a first step for 4KAAD Sports into the world of professional cycling. The glasses will be put to the test at the very highest level, being worn by Saint Piran’s riders on and off road including world, european, national and Olympic champions. The glasses will be worn by the riders for the rest of the season, including in the Lloyds Bank Tour of Britain and throughout the cyclocross/gravel seasons by the women’s and men’s Saint Piran off-road team.

This collaboration not only ensures Saint Piran riders are equipped with top-tier glasses, but also marks the beginning of an exciting commercial partnership. Saint Piran will become the number one retailer in the UK for 4KAAD sunglasses. This partnership allows the team to also provide fans and cycling enthusiasts with the same high-performance eyewear trusted by the professional riders. 4KAAD Sports will continue to promote the team’s brand in its markets across the world.

The partnership was established following recommendations from former mountain bike British Champion and Saint Piran rider Harry Birchill who tried a pair of 4KAAD’s Beat Race sunglasses on a training ride.

Harry Birchill said: “Riding for hours at a time, comfort is everything. It is not often you put a pair of sunglasses on and they feel instantly comfortable and clear - that was definitely the case with 4KAAD’s sunglasses, it was tough to give them back at the end of the ride.

Harry continued: “Sunglasses can be the difference between winning and losing on a bike. Riding from sunlight to shadow at speed can be perilous if you cannot see the road ahead. 4KAAD glasses are incredible in all lights so it was a no brainer to recommend them to the team. It is fantastic to see the partnership come to fruition. I’m chuffed I now get glasses of my own!”

Andreas Bennert, CEO of 4KAAD Sports sees this as the first step in the partnership: “We see the Saint Piran team as the ideal partner for our brand. It's more than just winning races and counting medals; our brand identity is built on a love of sport and cutting-edge innovation.

Andreas continued: “This collaboration will be a groundbreaking partnership, pushing the boundaries of creativity and driving 4KAAD distribution across the UK.“

Richard Pascoe, owner of Saint Piran Pro Cycling added “We're always looking for innovation that will give us an advantage in cycling. Having high quality glasses is important, ensuring riders can make quick decisions on the bike, and 4KAAD Sports offers us that exceptional clarity of vision and journey.

“While aerodynamics and style are important, I'm particularly pleased that these glasses enhance our riders’ safety, adapting to the varying light conditions we have here in the UK. To have a rider knock on my door and recommend a product says a lot - I owe Harry a coffee.”

Saint Piran Pro Cycling is keen to work with partners and products that not only give them a performance edge, but also offer great value to its customers. The prices 4KAAD Sports brings to the market are impressive, which is a benefit of direct distribution and working with manufacturers. Ultimately the value is passed directly to customers.

An exclusive range of 4KAAD sunglasses are available for purchase in the UK on saintpiranservicecourse.com.

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Saint Piran Pro Cycling and 4KAAD Sports join forces on road to the top!