Saint Piran & We Are Sweet: Connecting Data to the Heart of Cycling

Saint Piran has partnered with We Are Sweet to transform how data is used in the Tour of Britain. At the core of this collaboration is the heart—both the physical heartbeat of our riders and the passion that drives them.

Together, we’re turning raw biometric and performance data into powerful, emotive stories that resonate with fans. By capturing the heart of the race—its most intense and defining moments—We Are Sweet is helping us reveal the true essence of each rider’s journey, from the team’s collective spirit to individual triumphs.

This isn’t just about data; it’s about using that data to uncover the stories that make cycling so compelling. We’re redefining the race experience, connecting fans to the pulse of the action like never before.

“We are redefining racing to tell stories from the heart of the action. With We Are Sweet, Saint Piran is reimagining how Live Data uncovers the soul of each rider and the team.” - Richard Pascoe, Team Owner