Saint Piran x Beefeater Bend

Ever since we started watching cycling in 2009 we understood the unique privilege you get as a cycling fan to get so close on the roadside to these incredible athletes. So in 2014 when the grand depart came to Yorkshire we wanted to really make the most of it and the TDF Beefeaters were born we partied all day and everyone in the crowd joined in and it’s been the same ever since. We are so excited to start this partnership with Saint Piran we share all the same values as people and love of cycling , it’s going to be a crazy fun bonkers journey and we can’t wait to see where it goes.

Richard Pascoe - Cycling needs more engagement other sports in the modern age are doing this very well . Obviously digitally the world is progressing at a fast rate and we love our output in this space ,but what the Beefeaters really bring is the fun personal approach . It’s infectious riders ,fans and the general public love them as do we at Saint Piran . They love our family values and are delighted with how we sit in the cycling ecosystem.